Promoting your business with an Open House is a resourceful way to drive traffic to your location. An Open House takes planning and time so be sure to start early. Here is a simple checklist to help you start planning for your next open house. CUSTOMER LIST: … Continue reading
The countdown is on! The holiday season is upon us, and with the hustle and bustle of the season it’s easy to forget to take the steps necessary to make your store stand out from the rest. To help drive traffic to your store and encourage repeat visits, … Continue reading
Fall is the perfect time to drive sales and engage your community. Fall is a beautiful time of year, so plan on using the colors of the season to attract customers to your store. By combining Fall colors with blackboards, rulers and apples, you can really play … Continue reading
Drive traffic with curbside appeal and visual displays. Call attention to your shop before your customer even comes through the door by displaying hay bales, ceramic pumpkins, scarecrows, and of course fabulous box signs to invite customers into the store and give your outside an inviting look. … Continue reading
Need promo ideas? Don’t worry! We’ve got you covered the PBK way! Bring the feeling of summer into your shop, and set the stage for a new and refreshing shopping season. When planning an event or promotion, get your emails, posters, and mailings sent out in advance! … Continue reading
Wow, it’s hard to believe that another summer is upon us. Here at our PBK showroom, the summertime brings long awaited warmth and summertime favorites. One of the things we look forward to in our showroom is the slushy machine. Our customers ask for it all year … Continue reading
I am sure many of you have experienced this trick at larger retailers. Why not introduce a similar promo at your own store? The goal is to increase the number of times your customers visit your store. You may have a very detailed Point of Sale system … Continue reading
April marks the opening day of Major League Baseball. Host a weekend event to celebrate! Your sale headline could be “Hit a Home Run with a Gift from XXX”. You could feature specific items on sale that you need to clear out to make way for new … Continue reading
Bring the feeling of spring into your shop, and set the stage for a refreshing new shopping season! Take a look at our artist Cathy Heck’s new Spring Collection (pages 334-335 in the 2015 Catalog). These brand-new designs are sure to brighten up your product offerings. Your … Continue reading
Celebrate Valentine’s Day, love and your customers’ health by throwing a month-long celebration of wellness. If you usually serve chocolate goodies for your guests, attach heart-shaped balloons to a basket of shiny red apples for a quick snack. How many steps does it take to completely walk … Continue reading