Valentine’s Day provides you with the perfect opportunity to generate some extra traffic and increase sales during the winter months. Create a promotion that will entice customers to stop by and shop at your store. Consider promoting your event using a “we love our customers” theme. This … Continue reading
Congratulations! You’ve made it through another busy and successful year. Chances are you’ve spent so much time merchandising, ordering, selling, planning events and satisfying customers you haven’t had too much time to think about strategizing for the New Year. Now that the holidays are over and the … Continue reading
Promoting your business with an Open House is a resourceful way to drive traffic to your location. An Open House takes planning and time so be sure to start early. Here is a simple checklist to help you start planning for your next open house. CUSTOMER LIST: … Continue reading
The countdown is on! The holiday season is upon us, and with the hustle and bustle of the season it’s easy to forget to take the steps necessary to make your store stand out from the rest. To help drive traffic to your store and encourage repeat visits, … Continue reading
The nation’s highest-potential shoppers are turning away from the mall and back to ‘Main Street’ By: Pamela N. Danziger Today’s retail environment is ripe for inspired, creative independent specialty retailers to prosper. The secret of success is the ability for them to know—really know—their customers and deliver … Continue reading
Fall is the perfect time to drive sales and engage your community. Fall is a beautiful time of year, so plan on using the colors of the season to attract customers to your store. By combining Fall colors with blackboards, rulers and apples, you can really play … Continue reading
Summer is my absolute favorite time of year. The warm weather, picnics, pool time and vacations have created wonderful memories that never fail to put a smile on my face. Summer can also be a great time to implement a few of the following simple strategies to … Continue reading
I am sure many of you have experienced this trick at larger retailers. Why not introduce a similar promo at your own store? The goal is to increase the number of times your customers visit your store. You may have a very detailed Point of Sale system … Continue reading
All of you that receive this newsletter are part of PBK’s Reward Program. Our Class Act Partner Program is designed to recognize you as a top customer and reward you for your loyalty. We build the personal side of the relationship with your dedicated sales rep that … Continue reading
I have enjoyed sharing some of my favorite books with you. However, this month I want to be sure that you are all aware of a very interesting industry newsletter. GIFTBEAT is a very valuable 8 page oversized newsletter, published 11 times a year. Their tag line … Continue reading