Summertime – for most it’s a time to kick back and take it easy – for shop owners, it’s time to make the pilgrimage to the major gift and home markets to see what’s new at the industry’s top brands. Before you go – here are a … Continue reading
Category Archives: Business & Marketing Tips
As seen in March 2018 Issue of Giftware News Magazine: Often, when retailers are looking to move items or make a quick infusion of sales to boost a slow month, they look to discounting. While effective in the short term – discounting without a long-term strategy or … Continue reading
In retail you’re always thinking a few seasons in advance – surely now thoughts of heading to market or planning your 2018 product mix are hot on your mind now and holiday season displays have hit the floor. Now is this time to ask “what’s next?” There … Continue reading
Featured in the Spring 2017 issue of Giftshop Magazine Primitives by Kathy was asked to contribute to share our social media business building tips with retailers so see success beyond the sale and increase customer engagement and advocacy. Check out the issue in full below, or click here … Continue reading
On the heels of the exciting news being named #1 manufacturer in Home Decor in the June 2017 issue of GiftBeat – we’re excited to debut over 1200 BRAND NEW items that just landed on the web! While we’re excited about all the new items in the supplement there … Continue reading
In a sea of storefronts how do you make yours stand out? We’re sharing some of our favorite tips that are both original and easy! 1. Break out the sidewalk chalk Channel your inner-child and creativity and grab customers attention with artfully drawn arrows and directives on … Continue reading
Valentine’s Day provides you with the perfect opportunity to generate some extra traffic and increase sales during the winter months. Create a promotion that will entice customers to stop by and shop at your store. Consider promoting your event using a “we love our customers” theme. This … Continue reading
It’s our favorite time of year at PBK. Twice a year, we are able to move away from our desks in the inside sales office and head out to the current gift markets. Many of our inside sales team, along with support employees, are heading to the Atlanta … Continue reading
Are You Fully Charged? The 3 Keys to Energizing Your Work & Life by Tom Rath Are You Fully Charged is one of my all-time favorite books. The message resonates with me personally and parallels several goals I am challenging myself with recently. The book focuses on three key changes … Continue reading
Most companies enjoy celebrations at the end of the year. They can vary from low key office parties to extravagant celebrations at hotels or restaurants. However your organization chooses to celebrate the season and the year’s accomplishments, there are several things to keep in mind if serving … Continue reading