Promoting your business with an Open House is a resourceful way to drive traffic to your location. An Open House takes planning and time so be sure to start early. Here is a simple checklist to help you start planning for your next open house. CUSTOMER LIST: … Continue reading
The countdown is on! The holiday season is upon us, and with the hustle and bustle of the season it’s easy to forget to take the steps necessary to make your store stand out from the rest. To help drive traffic to your store and encourage repeat visits, … Continue reading
Studies show small businesses are more likely to get cyber-attacked due to their inability to afford the types of security that large companies employ. One in five small business are victims of security attacks each year, and 60% end up going out of business within six months of the attack. So what … Continue reading
Fall is the perfect time to drive sales and engage your community. Fall is a beautiful time of year, so plan on using the colors of the season to attract customers to your store. By combining Fall colors with blackboards, rulers and apples, you can really play … Continue reading
By: Kathy I am very fortunate to have a team of employees that are awesome at visual display merchandising. They recently spent many weeks at our various permanent showrooms, resetting them for the summer show season. I can’t wait for you to see what they have done. … Continue reading
I am sure many of you have experienced this trick at larger retailers. Why not introduce a similar promo at your own store? The goal is to increase the number of times your customers visit your store. You may have a very detailed Point of Sale system … Continue reading
April marks the opening day of Major League Baseball. Host a weekend event to celebrate! Your sale headline could be “Hit a Home Run with a Gift from XXX”. You could feature specific items on sale that you need to clear out to make way for new … Continue reading
In two short minutes let me show you 4 ways to keep a fresh, fast and functional selling towel rack displayed in your store. Sometimes it’s the little tips that make us so successful. … Continue reading
I have enjoyed sharing some of my favorite books with you. However, this month I want to be sure that you are all aware of a very interesting industry newsletter. GIFTBEAT is a very valuable 8 page oversized newsletter, published 11 times a year. Their tag line … Continue reading
The winter holiday season marks a period dedicated to love, kindness, and the charitable spirit. It is easy for business owners to lose sight of this because it also marks the start of the busiest time of the year for most in the gift industry. There is … Continue reading