Valentine’s Day provides you with the perfect opportunity to generate some extra traffic and increase sales during the winter months. Create a promotion that will entice customers to stop by and shop at your store. Consider promoting your event using a “we love our customers” theme. This … Continue reading
It’s our favorite time of year at PBK. Twice a year, we are able to move away from our desks in the inside sales office and head out to the current gift markets. Many of our inside sales team, along with support employees, are heading to the Atlanta … Continue reading
Are You Fully Charged? The 3 Keys to Energizing Your Work & Life by Tom Rath Are You Fully Charged is one of my all-time favorite books. The message resonates with me personally and parallels several goals I am challenging myself with recently. The book focuses on three key changes … Continue reading
Most companies enjoy celebrations at the end of the year. They can vary from low key office parties to extravagant celebrations at hotels or restaurants. However your organization chooses to celebrate the season and the year’s accomplishments, there are several things to keep in mind if serving … Continue reading
Congratulations! You’ve made it through another busy and successful year. Chances are you’ve spent so much time merchandising, ordering, selling, planning events and satisfying customers you haven’t had too much time to think about strategizing for the New Year. Now that the holidays are over and the … Continue reading
The Go-Giver by Bob Burg & John David Mann This classic best-seller brings to life the old proverb “give and you shall receive.” The Go-Giver explains how to focus from getting to giving. When you put others’ interests first, you are continually adding value to their lives, ultimately leading … Continue reading
18 MINUTES: Find Your Focus, Master Distraction, and Get the Right Things Done. If you are like me, you are inundated daily with email, phone calls, meetings and a hundred other distractions. It can seem impossible to get to the things that really, truly matter. 18 Minutes clearly … Continue reading
Promoting your business with an Open House is a resourceful way to drive traffic to your location. An Open House takes planning and time so be sure to start early. Here is a simple checklist to help you start planning for your next open house. CUSTOMER LIST: … Continue reading
The countdown is on! The holiday season is upon us, and with the hustle and bustle of the season it’s easy to forget to take the steps necessary to make your store stand out from the rest. To help drive traffic to your store and encourage repeat visits, … Continue reading
Studies show small businesses are more likely to get cyber-attacked due to their inability to afford the types of security that large companies employ. One in five small business are victims of security attacks each year, and 60% end up going out of business within six months of the attack. So what … Continue reading