I am sure many of you have experienced this trick at larger retailers. Why not introduce a similar promo at your own store? The goal is to increase the number of times your customers visit your store. You may have a very detailed Point of Sale system … Continue reading
Twist of Faith – The Story of Anne Beiler, Founder of Auntie Anne’s Pretzels I am sure many of you have enjoyed a buttery, Auntie Anne’s soft pretzel in your travels. Did you know that Anne Beiler is from right here in Lancaster County? I was honored to … Continue reading
Here are four great practices you should consider establishing for yourself in the discipline of bookkeeping. This will help to ensure that you provide the service your business needs while evaluating the health of your business. Make a firm commitment to do your bookkeeping in a timely … Continue reading
April marks the opening day of Major League Baseball. Host a weekend event to celebrate! Your sale headline could be “Hit a Home Run with a Gift from XXX”. You could feature specific items on sale that you need to clear out to make way for new … Continue reading
Think About: By Andrea Syverson This book is another easy read, my usual preference since I only have small snippets of time to read. There are 77 creative prompts of innovative, verb-saturated examples that will help lead you to challenge yourself. Some of the verbs will make … Continue reading
In two short minutes let me show you 4 ways to keep a fresh, fast and functional selling towel rack displayed in your store. Sometimes it’s the little tips that make us so successful. … Continue reading
Isn’t it fun to receive packages? We hope that you look forward to seeing your PBK products, especially the new arrivals! Your customers will LOVE the new canvas bags!! But as much fun as it is to open all those packages, there are important business details that … Continue reading
Bring the feeling of spring into your shop, and set the stage for a refreshing new shopping season! Take a look at our artist Cathy Heck’s new Spring Collection (pages 334-335 in the 2015 Catalog). These brand-new designs are sure to brighten up your product offerings. Your … Continue reading
Characteristics of our Inside Sales Team. We are so fortunate here at Primitives By Kathy to have such a wonderful Inside Sales team. Our Inside Sales Team includes Partner Account Managers, House Account Representatives, and also our Outside Sales Account Representatives. We are the hub of all … Continue reading
Celebrate Valentine’s Day, love and your customers’ health by throwing a month-long celebration of wellness. If you usually serve chocolate goodies for your guests, attach heart-shaped balloons to a basket of shiny red apples for a quick snack. How many steps does it take to completely walk … Continue reading