Purple Cow:
Transform Your Business by Being Remarkable

This tiny book is a quick read and has a punchy and sometimes irreverent style. The author uses short, sharp messages to drive his points home. And the main message is this: If you want to stand out, I mean truly stand out, you have to be REMARKABLE. The way a purple cow in a field of Black and White’s would be REMARKABLE.

The old ways of getting noticed in business simply don’t work like they used to—consumers have tuned out messages that are too Vanilla. This means you have to toss out everything you know and do something truly different to have any effect at all. That’s why at PBK we live by our W.O.W service. For those of you not familiar, W.O.W. stands for Working On Wonderful. It’s one of the many ways we are trying to be REMARKABLE!