I love when our industry trade magazines compile a survey on the industry. Gift & Dec Accessories has done a great job with their recent compilation of survey results in the “Today’s Gift Retailer 2015”.
I think that it is super interesting to learn about the trends in business from the surveyed retailers. As a retailer, you can compare your challenges and your successes with those reported to see the benchmarks. They touch on what products are in the mix as well as where advertising dollars are spent. There is always some take-away to learn what you can do differently to improve the success of your store. Check this out!!