The Fred Factor by Mark Sanborn

This book is a quick read, which is how I like them, but such a powerful little book…

I have been in the gift industry personally for almost 30 years! I was a buyer for 10 years at my mom’s gift shop before starting PBK 18 years ago!

My passion for my work is evident in the culture of PBK. Hopefully you have noticed the positive energy from the PBK team. I am still having fun, doing what I love, after all these years!

My drive comes from knowing I have the opportunity to make a difference in the lives of those I serve. The most rewarding moments for me are the sincere, heartfelt thank yous I receive from customers.

When I hear that I have made a difference in the success of their store and maybe even improved their life in some way, makes me most happy. That is why I work this hard and that is what drives my passion to be all I can be!

This book recounts the story of Fred, the mail carrier who passionately loves his job and genuinely cares about the people he serves. Read his story and discover how you can become a Fred and develop other Freds in your business. It’s about going the extra mile and always doing more than is expected. That is what the Fred Factor is all about!!

Enjoy!