Summer is my absolute favorite time of year. The warm weather, picnics, pool time and vacations have created wonderful memories that never fail to put a smile on my face. Summer can also be a great time to implement a few of the following simple strategies to bring attention to your business.
A picture is worth a thousand words
The grass is green, the sky is blue, the people are tanner and wearing fun clothes. What better time to capture your business interacting with smiling, happy customers than in the summer? Social networks such as Facebook, Twitter, Instagram, and Pinterest are tailor-made to show off interesting photos, and summer is a perfect opportunity to share them. Also encourage your customers to take their own shots and post them to your page.
If you haven’t gotten involved with your business Yelp page yet, or you don’t have one at all, summer is the perfect time to get it started. Yelp is one of the most efficient ways to gain word of mouth advertising, which is by far the most effective form.
If you’re getting involved in local events or running promotions with social media, you stand a good chance that your customers are going to have a positive interaction with your business and brand. What a perfect time for them to write a review that will be seen by hundreds of potential customers reading about your business for the first time!
Hospitality is a must
Embrace all of your customers. This should apply during all seasons, but in summer it can be especially beneficial. You will likely experience people coming in to your shop just to browse and sometimes they have absolutely NO intention of buying your products. They only seek to escape the heat and soak in a little AC. While that can be frustrating, try embracing it. Keep the thermostat low and the atmosphere comfortable. Have a water jug or tea dispenser that offers complementary cold beverages.
It will cost a bit more, sure, but having potential customers see your generosity and associate your business with a positive experience is likely worth more than the cost of keeping the thermostat cool and a few jugs of ice water a day. Plus, if they are welcome and comfortable, they will likely browse a little longer and just might find something to purchase after all.